the green 'Dragons' Den'
Love at first sight?
What we look for in an individual and a pitch
- Someone we could enjoy working with
- A good and memorable first impression
- Demonstration of dedication, honesty and commitment
- Drive and tenacity
- Understanding of the product or service
- Precise, concise, positive and upbeat
- Clarity. Simplify what the product or service is or does
- Put across the 'Big Idea' and get our interest
- What's special about the product or service and why will it work?
- Provide facts
- Give a realistic valuation. Don't set the value too high
- Remember we want to fund your business so make us want you!
first impressions last
What we look for in entrepreneurs
To be a great champion you must believe you are the best. If you’re not, pretend you are
- Muhammad Ali
how to make the perfect pitch
The perfect pitch may not be as hard to achieve as you initially think. Clearly setting out a pitch plan can help you to achieve your goals.

